Bolster sales with #BuyCanada

Thanks to rekindled trade wars, more buyers are seeking made-in-Canada brands. Here’s how Growth 500 firms make the most of the Maple Leaf.

Dale Donaldson has an instant icebreaker. The CEO of Everspring Farms (2018 Growth 500: No. 275)­ works a lot of trade shows, and his answer to the first question typically asked by would-be clients—where are you based?—tends to elicit a telling response. “They’ll say, ‘Oh, you’re from Canada. Oh, OK,’” he explains. “It’s almost like it answers another four or five questions they don’t need to ask.”

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