Why ‘Good Guy’ Stocks Can Help You Beat the Market
BACK IN 2012, when Andreas Feiner and his colleagues at asset-management startup Arabesque first began pitching investors about including environmental, social, and governance factors (ESG) in their investing decisions, they encountered plenty of skepticism, not to mention eye rolls, sidelong glances, and crooked looks. Investors, recalls Feiner, believed that “if you do something right, you have to pay for it” by accepting smaller profits and lower returns.