Shares of Nielsen Holdings PLC NLSN, +3.14% rose 3.14% to $21.00 Friday, on what proved to be an all-around dismal trading session for the stock market, with the S&P 500 Index SPX, -0.41% falling 0.41% to 4,677.03 and Dow Jones Industrial Average DJIA, -0.01% falling 0.01% to 36,231.66. The stock’s rise snapped a two-day losing streak. Nielsen Holdings PLC closed $7.42 below its 52-week high ($28.42), which the company reached on May 10th.
The stock outperformed some of its competitors Friday, as Gartner Inc. IT, -2.23% fell 2.23% to $299.39, comScore Inc. SCOR, -3.44% fell 3.44% to $3.37, and Alliance Data Systems Corp. ADS, +1.53% rose 1.53% to $70.40. Trading volume (3.9 M) eclipsed its 50-day average volume of 3.5 M.