comScore Inc. (SCOR) had a good day on the market for Friday December 06 as shares jumped 6.55% to close at $4.23. About 963,436 shares traded hands on 3,852 trades for the day, compared with an average daily volume of n/a shares out of a total float of 70.03 million. After opening the trading day at $4.03, shares of comScore Inc. stayed within a range of $4.26 to $3.96.
With today’s gains, comScore Inc. now has a market cap of $296.24 million. Shares of comScore Inc. have been trading within a range of $23.89 and $1.43 over the last year, and it had a 50-day SMA of $n/a and a 200-day SMA of $n/a.
comScore Inc is a United States-based company that provides digital media analytics services to customers in the media, advertising, and marketing industries. Its products are primarily categorized into audience measurement products and services, advertising products and services, and enterprise solutions. The audience measurement products and services help clients measure the size and features of online users. The advertising products and services provide customers with solutions to optimize and assess digital advertising performance. The enterprise solutions help customers optimize businesses through digital media analytics. The company generates almost all its revenue from the United States, Europe, and Canada.
comScore Inc. is based out of Reston, VA and has some 1,800 employees. Its CEO is William P. Livek.
comScore Inc. is also a component of the Russell 2000. The Russell 2000 is one of the leading indices tracking small-cap companies in the United States. It’s maintained by Russell Investments, an industry leader in creating and maintaining indices, and consists of the smallest 2000 stocks from the broader Russell 3000 index.
Russell’s indices differ from traditional indices like the Dow Jones Industrial Average (DJIA) or S&P 500, whose members are selected by committee, because they base membership entirely on an objective, rules based methodology. The 3,000 largest companies by market cap make up the Russell 3000, with the 2,000 smaller companies making up the Russell 2000. It’s a simple approach that gives a broad, unbiased look at the small-cap market as a whole.