Shares of Alphabet Inc. Cl A GOOGL, +0.71% inched 0.71% higher to $2,844.30 Friday, on what proved to be an all-around positive trading session for the stock market, with the S&P 500 Index SPX, +0.15% rising 0.15% to 4,455.48 and the Dow Jones Industrial Average DJIA, +0.10% rising 0.10% to 34,798.00. This was the stock’s fourth consecutive day of gains. Alphabet Inc. Cl A closed $80.78 below its 52-week high ($2,925.08), which the company reached on September 1st.
The stock demonstrated a mixed performance when compared to some of its competitors Friday, as Apple Inc. AAPL, +0.06% rose 0.06% to $146.92, Microsoft Corp. MSFT, -0.07% fell 0.07% to $299.35, and Facebook Inc. Cl A FB, +2.02% rose 2.02% to $352.96. Trading volume (1.1 M) remained 137,677 below its 50-day average volume of 1.3 M.