Shares of Alphabet Inc. Cl A GOOGL slid 0.20% to $2,430.20 Friday, on what proved to be an all-around great trading session for the stock market, with the S&P 500 Index SPX rising 0.19% to 4,247.44 and the Dow Jones Industrial Average DJIA rising 0.04% to 34,479.60. The stock’s fall snapped a two-day winning streak. Alphabet Inc. Cl A closed $5.80 short of its 52-week high ($2,436.00), which the company achieved on June 10th.
The stock demonstrated a mixed performance when compared to some of its competitors Friday, as Apple Inc. AAPL rose 0.98% to $127.35, Microsoft Corp. MSFT rose 0.25% to $257.89, and Facebook Inc. Cl A FB fell 0.36% to $331.26. Trading volume (1.1 M) remained 397,410 below its 50-day average volume of 1.5 M.